Do you spend your time writing amazing quality content for your blog? It’s a great feeling to get out there something that comes from your heart. We know. But do you feel that you’re enjoying all the benefits that your content should bring you? If the answer is no, all the chances are that you’re not using social media to promote your blog. Or at least you’re not doing it in the right way. Not to worry, we’re here to help.
When you’re running a business website, things are a lot easier. You promote it through paid ads, and you can call it a day as far as marketing goes. However, with blogs, that doesn’t make much sense. Luckily, there are still ways to drive traffic to your blog. And one of those things is, you guessed it, social media marketing.
If you ask most webmasters or bloggers what they do to promote their blogs on social networks, they’ll tell you that they share posts on their profiles or pages on Facebook, Linked In, and Twitter. However, that’s just half a battle. And today, we’re going all in.
So, if you’re ready to go beyond popular choices, here are some truly effective tips.
Write the right content
This isn’t something solely related to social media. However, it’s a step essential for all the other steps we’ve got in store. The thing is, no matter who your audience is, they won’t share just any content. It should make them appear cool and sophisticated.
So, the things you write must be interesting and useful. People will come to your blog if it can offer information they can’t find elsewhere. On the other hand, you can give them the same information, but the way you present them must be on another level.
The goal is to find an interesting and unique way of explaining the things you write about. The more interactive you can get with the words, the better.
Let’s say you’re running a moving business blog. You want to teach people how to pack their stuff, but there are already hundreds of articles on the subject. So, you need to find a way to show it like no one did before. If you don’t think you can do that, your best bet is to reach to experts from moversdev.com. You have the possibility to let the professionals write and promote your content. They’ll do all the heavy lifting, and you can concentrate on other important things.
Integrate social media with your blog
You can bridge the gap between social media and your content by integrating them. People who read your blog need an easy way to share it. And if you can put Facebook and Twitter share buttons right in your blog post, there’s no reason you shouldn’t do it. On top of that, you can allow users to comment on your blog by logging in with social media account. The possibilities are endless.
However, you mustn’t overdo it. If you put eight social media buttons on a page, it will look overwhelming and cluttered. You want to be sure that you have a big enough audience on a social network to certify the button.
And it’s not just that. We all know that loading speed is an important ranking factor. With most of the traffic coming from mobile devices, your pages need to open quickly. And having too many widgets will make them slower, for sure.
Share across social media profiles
If readers aren’t coming to your site, you need to go to them. That’s how things work. And how do you do that? By sharing your blogs on as many social media sites as you can, of course. However, for this to work, there are some things you need to get right.
Optimize
Social media revolves around photos and videos. So, if you’re using social media to promote your blog, you can’t forget about those. The best thing about this is that you don’t have to pay for high-quality photos and videos. People share their work on sites on which you can download it for free.
Also, pay attention to your headlines. You want to make them sound intriguing and mystic. This way, you’ve got higher chances of people clicking and reading them.
Consistency
If you want your blog to be out there, you need to be present. Determine how often you want to share, let’s say once a week, and do it week after week. You need to be consistent if you want it to work. There’s no way around it.
You can use scheduling tools to make it a bit easier. Write all your shares at once and set the timer when they go live. This way, you only have to deal with it once a month instead of once every week.
Hashtags
Lots of people follow specific hashtags on social networks. So, research what are the popular examples in your niche and start using them. You’ll reach a wider audience, and more people means more engagement. If you use them right, these are a great way to increase your social media following.
DMs
Don’t be afraid of sliding into people’s direct messages and sharing your blog posts there. If you think they’ll be interested, this can be a great way to promote your content. People who like it will send it to their friends who might like it. And if you really have something on your hands, you might even go viral this way.
Create relationships
If you have a blog, you probably know what your niche is. On the other hand, if you don’t, be sure to check out the most profitable niche markets before you start writing. You might change your mind about your preferred audience.
And when you know what niche you want to be in, find out who the most influential people in it are. You can use their influence to promote your blog. And here’s how.
• Read, share, and comment on their posts. Follow them on Twitter and try to make a connection with them. If they see that you’re doing something for their content, they’ll do the same for yours.
• List the experts. Another great way to get some attention is to write a ”Top 10 bloggers in (your niche)” post. Link it back to the bloggers you mention, and they’ll share it on their social media, for sure.
• Experiment with writing for other people’s blogs and ask them to do the same for you. This way, you’re cross-promoting each other, and you both get a backlink in return. It’s a great deal for anyone.
Conclusion
There are many ways of using social media to promote your blog. You can do it like everyone else, or you can go a step further. And if you want to come out on top, it should be clear what you should do. Follow this guide, and you won’t have any problems along the way.